
Western Computers [Apple]
Western Computers was switching stores, moving from Meadows Shopping Centre to the newly opened Bond Street in Chelmsford Essex.
I was asked to create content for their launch day which turned out to be a great event. DJ (Liam Bone) was there spinning a few, had some discounts for customers even a portrait artist was there too.
I was shooting with the trusty A7Siii for both photo and video. Being able to shoot 4K 100fps meant slow motion wasn't going to be a problem and pair that with speed ramps - it can look great for a video like this.
I know this wasn't an Apple Store front, but to be able to shoot a third party brand for a brand like 'Apple' was amazing.
The aim was to create a video to be shared through their website as well as for their socials. I know I had to shoot horizontal and made it work both horizontal and vertical.



